EcoPop is not “how to” TV.
It is not preachy, compost this, recycle that,
change your freaking light bulb (although you should) TV. Heck, it’s not even TV. It’s the web, but you knew that.
but believes the only way to reach anyone is through good storytelling.
EcoPop is about finding interesting characters and telling entertaining
stories within a green context.
EcoPop aims to be experiential, irreverent and organic.
Organic in this sense means shooting in the moment and editing with all-natural snacks.
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