All images, courtesy Aveda/Aveda Institutes
Aveda, who partners with salon and spa professionals around the world, sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms.
Empowered by its unique Mission, Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings. In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.
Said simply, Beauty Is As Beauty Does. -Dominique Conseil, President
Aveda is the first beauty company manufacturing with 100% certified wind power. Our funding of new wind energy sources generates enough wind energy to offset 100% of the electricity used by our primary manufacturing, distribution and headquarters facility in Minnesota, USA.
We are “Green-e Certified.”
Green-e is the nation's leading renewable energy certification program. Since 1997, the Green-e logo has helped consumers identify environmentally superior renewable offerings throughout North America. The Green-e Program certifies that the renewable energy we purchase meets the strict environmental and consumer protection standards established by the non-profit Center for Resource Solutions.
Aveda's guiding packaging principles include:
- Considering the lifecycle analysis of packaging options
- Reducing the size, weight and production processes of packaging
- Offering packaging that can be recycled whenever possible
- Using the most environmentally sound materials and as much Post-Consumer Recycled (PCR) content as commercially possible
- Using renewable energy to manufacture and fill our packaging
- Challenging our packaging partners to meet these standards as well
At Aveda, we continually seek to increase the use of naturally-derived ingredients in our products. ‘Naturally Derived’ means an ingredient meets a number of criteria, including:
Aveda looks at our products’ environmental impact, and takes the following into consideration when formulating:
Aveda tries to ensure our products will not only benefit our customers through exceptional performance, but will positively impact the people and economies from which the product’s ingredients are sourced. Aveda firmly believes that we will succeed in this effort by striving to use what we call Green Ingredients in our products whenever possible.
“Green Ingredients” are one or more of the following:
To facilitate the choice of ingredients that meet these standards, Aveda is partnering with the EPEA, an environmental research institute located in Germany and led by Michael Braungart, co-author of “Cradle to Cradle” design principals for products. Aveda is constantly evolving our ingredient sourcing process to meet our goals, helping to continually move our business toward our vision. As we evolve, we continually measure our past accomplishments and plan for future improvements.
Aveda Green Ingredient philosophy in practice:
OUR ANIMAL TESTING PROMISE
Our commitment to the end of animal testing is wholehearted and without exception. In 1989, Aveda was the first company to endorse and sign the CERES Principles (Coalition for Environmentally Responsible Economies), which encourages higher corporate standards for corporate environmental performance and disclosure. One of our most prized accolades is our 2004 PETA (People for the Ethical Treatment of Animals) Proggy Award for Progress as the Best Cruelty-Free Personal Care Products.
RECYCLE CAPS WITH AVEDA
Aveda found that a majority of plastic bottle caps do not get recycled today. Often these caps end up as litter or trash and migrate into our rivers and oceans. Birds and other marine creatures mistake them for food with tragic results. The magnitude of this pollution problem is devastating to our oceans and wildlife.
What type of caps do we collect?
The program accepts caps that are rigid polypropylene plastic, sometimes noted with a 5 in the chasing arrows recycling symbol.
This includes caps that twist on with a threaded neck such as caps on shampoo, water, soda, milk and other beverage bottles, flip top caps on tubes and food product bottles (such as ketchup and mayonnaise), laundry detergents and some jar lids such as peanut butter.
Excluded from collection are pharmaceutical lids and non rigid lids such as yogurt lids, tub lids (margarine, cottage cheese), and screw on lids that are not rigid. Please do not include any metal lids or plastic pumps or sprayers. Unfortunately, too much of the wrong types of materials can contaminate the recycling process. We appreciate your efforts in keeping it clean! Caps are being collected on site at the Aveda Institute Washington, DC.
FOR THE BRIDE & GROOM...
Couples can take our free online professionally developed consultation, and we will show them a customized regimen designed to achieve beautiful hair and skin for their special day!
You can book your appointment today, online!
Experience AVEDA salon and spa services provided by talented students about to enter the industry. We bring in the best and brightest students and train them using cutting- edge techniques and styles in areas of cosmetology and esthiology. With our licensed educators supervising services by the students on-site, you can feel comfortable that you are in great hands. Our goal is to exceed your expectations and leave you loving AVEDA as much as we do. Come experience the AVEDA difference today. It’s the luxury you deserve at a price you can afford.