Tuesday, February 16, 2010

Relationships First: The Promo Touch

The Promo Touch is creating event staff tee shirts for the Mid Atlantic Green Wedding Showcase this weekend. We are happy to be working with a company that makes such a stong commitment to its clients and the environment!

A little bit about them….

Our company is very different from all of our competitors because we build our business on relationships. First is our relationship with our clients. We don't just offer great products but we also offer ideas. We place a great deal of importance on communication and follow up with every order. The clients that we have are very loyal and we are happy to reward that loyalty with great customer service and rapid responses to to fulfill their product needs. Our resources are vast and we are happy to put them at your disposal.

Second is our relationship with the suppliers. We have a great working relationship with some of the biggest green suppliers in the industry. This allows us to pass on the savings that we get as high volume buyers to our clients that want to place small orders for their event. We also get product information on all of the new ideas and items as they become available.

The fastest growing part of the promotional product industry is in green technology. We have spent a great deal of time researching eco-friendly manufacturers and searching for green products. We are committed to keeping current on newer, cleaner digital printing or printing with soy based inks. We look for materials that are sustainable such as bamboo or recycled plastic, glass, or paper, items that are made of recyclable or compost friendly material, or items that are made from organic resources such as cotton, jute, or hemp.

There are varying degrees of green and just because a product is advertised as being made with eco-friendly materials does not mean that it is necessarily a green product.

We look at the bigger picture. All of our products are made using earth-friendly manufacturing, free labor and local companies whenever possible. Some products are green not because of the materials used in their creation but because of the nature of their purpose. An example of this might be a hand crank flashlight that doesn't use batteries.

For the Bride & Groom…

The field of Earth friendly products has really opened up. The demand for these products has been so great that the suppliers have taken notice and the selection of products they are offering is greater then it has ever been before. If you have a theme or an idea for your event and want to find a product to compliment it please contact us and we will be happy to help you find just the right item. We are launching our FaceBook group this week. I recommend going there and looking at the photo album for green products. There are a lot of very cute ideas there.

Committing to living an eco-friendly lifestyle is still a challenge if you are new to it. It is like deciding to be vegetarian. It is a lifestyle choice but it is a very important one to make. It is becoming easier though as more and more people are realizing how important of a choice it is.

In your personal life it is smart to surround yourself with people who are also making this choice so that you can support and learn from each other.

In your business life you likewise should seek out and surround yourself with like minded companies who are committed to the same goals. I have learned a lot about earth friendly products by talking to the people and companies that make and use them.

The Promo Touch is a GSA MAS contract holder and is approved to place bids with government offices and contractors. We are also members of the American Society of Association Executives (ASAE), Meeting Planners International (MPI), and the International Special Events Society (ISES). I have been on the ISES board of directors for three years.

For any questions I can be reached at anytime on my direct number at 301-938-9235 or by email at david@thepromotouch.com.

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